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Section Headline

Relevant Subheadline

A tripwire serves as a bridge between the landing page (where your potential customer becomes a viable lead) and the sales page (where you present your core offer to your lead). A benefit-focused description about the offer should be placed here. 

Describe a few additional features and highlights of your tripwire offer. Make sure you emphasize how it enhances or supports the opt-In or offer they acted upon from the Landing Page.

Be sure to reiterate the many positive elements and explain how it is aligned with the landing page offer that they accepted or opted in to.

Tripwire Offer


An action-driven descriptive sentence should be placed here that highlights the value your offer. Add a persuasive sentence here to encourage the viewer to make this introductory offer.