A tripwire serves as a bridge between the landing page (where your potential customer becomes a viable lead) and the sales page (where you present your core offer to your lead). A benefit-focused description about the offer should be placed here.
You need to convince your viewers that the tripwire offer is a great option. Include any details needed to persuade the viewer to make the purchase offered. Make sure you emphasize how it enhances or supports the opt-In or offer they acted upon from the Landing Page.
Highlighted Offer
Describe the details or terms of the tripwire offer here.