A tripwire serves as a bridge between the landing page (where your potential customer becomes a viable lead) and the sales page (where you present your core offer to your lead). A benefit-focused description about the offer should be placed here.
You need to convince your viewers that the tripwire offer is a great option. Include any additional details needed to persuade the viewer to make the purchase offered. Describe the details or terms of the tripwire offer here.
Describe a few additional features and highlights of your tripwire offer.
Make sure you emphasize how it enhances or supports the opt-In or offer they acted upon from the Landing Page.
Your potential buyers are craving assurance that their purchase will be worthwhile. Ease their concern with a quality assurance or guarantee. Consider adding your logo or another trust-inducing graphic such as a guarantee badge.
No thank you. This offer isn’t what I need.